Tyler, the Creator

Tyler, the Creator
A man in a soft white mushroom hat and panther-print dress shirt is blinged out as he holds the mic at waist-level and looks at the camera.
Tyler, the Creator, performing at Primavera Sound in 2022
Born
Tyler Gregory Okonma

(1991-03-06) March 6, 1991 (age 33)
Other names
  • DJ Stank Daddy
  • Tyler Haley
  • Wolf Haley[1]
  • Bunnyhop
  • Ace, the Creator
Occupations
  • Rapper
  • singer
  • songwriter
  • record producer
  • music video director
  • fashion designer
  • actor
Years active2007–present
Works
AwardsFull list
Musical career
Genres
Labels
Member ofOdd Future
Formerly ofI Smell Panties
Websitegolfwang.com
Signature

Tyler Gregory Okonma (born March 6, 1991), known professionally as Tyler, the Creator, is an American rapper, record producer, singer-songwriter, music video director and fashion designer.[2] Okonma has been praised in the media as one of the most influential figures of pop culture of his generation, thanks to his unique, eclectic and colorful music and fashion styles, popularizing rap music as a "Internet phenomenon" that included a new wave of alternative hip-hop and R&B artists during the 2010s.[3][4][5][6]

Okonma became known in the late 2000s when he emerged on the internet as the leader and co-founder of the music collective Odd Future, in which he participated as a rapper, producer, director and actor, releasing studio albums that he produced himself for its respective members and performing on his sketch comedy show Loiter Squad. Along with his collaborations with the group, Okonma developed his solo career with his self-released debut mixtape Bastard (2009), which earned him recognition in the online music press as an emerging artist on the indie scene, and his debut studio album Goblin (2011), which brought him mainstream exposure, aided by the popularity of the single "Yonkers" and its accompanying music video. During this period, Okonma faced controversy in the media for his horrorcore-influenced sound and his violent, transgressive lyrical content. After the release of his second studio album, Wolf (2013), Okonma began to separate himself from his horrorcore productions, turning to more accessible sounds with fusions of jazz, soul and R&B after the release of Cherry Bomb (2015). In 2017, Okonma released Flower Boy, the first of a successful trilogy that would be followed by Igor (2019) and Call Me If You Get Lost (2021), which earned him widespread critical acclaim and commercial success, with the latter two debuting at number one on the Billboard 200 and each winning Best Rap Album at the 2020 and 2022 Grammy Awards, respectively.[7]

Aside from his musical productions, Okonma became an important figure in fashion with his clothing ventures Golf Wang and Le Fleur, and for his collaborations with major brands such as Lacoste, Converse and Louis Vuitton. Okonma is also the founder of the Camp Flog Gnaw Carnival music festival, which has been held annually since 2012, and which featured appearances by Kanye West, Drake, Kendrick Lamar, Lana del Rey, Billie Eilish, among others. He has also directed all of the music and promotional videos of his career, under the pseudonym Wolf Haley. Okonma has won two Grammy Awards,[8] three BET Hip Hop Awards, a BRIT Award, and a MTV Video Music Award. In 2019, he was named "Music Innovator of the Year" by The Wall Street Journal.[9]

  1. ^ Kujundzic, Petar. "Tyler, the Creator – Summer Camp Mix". Hypetrak.com. Archived from the original on May 9, 2015. Retrieved April 24, 2015.
  2. ^ Rob Markman (April 26, 2011). "Odd Future Record Deal Is Complete, Manager Confirms". MTV. Archived from the original on February 22, 2014. Retrieved August 8, 2013.
  3. ^ "Tyler, the Creator Accepts Cultural Influence Award at 2021 BET Hip Hop Awards". Pitchfork. October 6, 2021. Retrieved February 27, 2024.
  4. ^ "Tyler, The Creator | All About The Rapper | Highsnobiety". Highsnobiety. February 25, 2024. Retrieved February 27, 2024.
  5. ^ Eleuterio, Juliette (December 22, 2023). "Forget Tyler, The Creator, It's Tyler, The Curator". Culted. Retrieved February 27, 2024.
  6. ^ Shaffer, Tommy. "Tyler, the Creator, influences pop culture, style of younger generation". Marquette Wire. Retrieved February 27, 2024.
  7. ^ "Tyler, the Creator Wins Best Rap Album for Call Me If You Get Lost at the 2022 Grammys". Pitchfork. April 3, 2022. Archived from the original on April 6, 2022. Retrieved April 6, 2022.
  8. ^ Schwartz, Danny (May 20, 2019). "Tyler the Creator's Surreal, Summery 'IGOR'". Rolling Stone. Archived from the original on May 20, 2019. Retrieved January 11, 2020.
  9. ^ Moorwood, Victoria. "Tyler, the Creator named Music Innovator of the Year". REVOLT. Retrieved February 27, 2024.

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